Application 2 Person SMS market

World population exceeds 7 billion people what represent enormous global market for a2p SMSs. Global companies and enterprises are using SMSs as communication channel to reach their customers. Due to enormous volumes of SMSs these companies and enterprises are looking cheapest SMS termination to the destination operator available in order to minimize their costs.

Revenue leakage

Typically what we see today is that most operators focus on identification, but are unable to take preemptive or consequent action. Sometimes this is due to the fact that prevailing systems are diagnostic tools which do not offer the facility to take action. Moreover, several people working within the revenue assurance department at the operators manage most of these systems manually, and without the help of alarms and preemptive tools to alert the user. Sometimes precious time goes by before an actual leakage is identified and addressed. This is confirmed by the fact that many operators we speak to seem well equipped in identifying the problem, but few are effective in actually recovering significant revenue leakage.

The first indicator that there is significant revenue leakage is when we see that the price to terminate an SMS to mobile operator through global aggregators is much lower than the price mobile operators would normally
charge local aggregators or international connected operators.

When we are talking about volume of revenue leakage, the biggest problem for every operator is to realize and quantify the volume of SMS they don’t bill. The growing nature of the business and the fact that the revenue was not previously recorded make it difficult to compare today’s business with that of the past.

Be aware of what is going on in your mobile network

Contact Mobik Luxemburg team for complete presentation and detailed SMS fraud report for your mobile network operator.

E-mail: info@mobik.lu